The smartest hospitality brands realize they need to flip the script. Instead of chasing influencers, they create a product so visually compelling that the influencers are compelled to chase them.

In British Columbia, the year is often defined by two things: the epic high-season rush and the quiet, off-peak months. While most destination brands focus all their marketing efforts on chasing the peak, the smartest ones are looking for a competitive edge in the so-called shoulder season.

In the world of travel and hospitality marketing, the pressure is on to create a cinematic, scroll-stopping video that drives bookings. But here’s a secret the most successful destination brands and savvy marketers understand: the success of a cinematic video isn't determined on the day the cameras start rolling. It's won in the planning room.

In the competitive landscape of BC wedding and event venues, simply showcasing a beautiful space is no longer enough. Every venue has a stunning photo gallery and a list of luxurious amenities. But in a crowded market, winning the hearts — and deposits — of your ideal clients requires a new strategy.

In the world of travel, hospitality, and adventure, every business is in a battle for hearts and minds. You’re not just selling a room, a wine tasting, or a guided tour — you’re selling an experience. You’re selling a memory.

As the leaves turn and a chill fills the air, most British Columbia resorts are gearing up for one thing: ski season. But with unpredictable snow forecasts and a new kind of traveler emerging, betting your entire winter marketing strategy on the slopes alone is a gamble.

In the stunning landscape of British Columbia, a quiet battle is being fought. It’s a struggle against rising operational costs, a shifting labor market, and, perhaps most acutely, the relentless squeeze of commissions from Online Travel Agencies (OTAs).

In an age where everyone has a drone and a gimbal, the line between a professional video and a travel vlog has blurred. The result? A digital landscape saturated with "epic" B-roll—a quick montage of sun-drenched peaks, whitewater rapids, and fast-moving mountain bikers.

While visually stunning, this approach often falls flat. It captures the activity but misses the essence. It shows the what, but never the why.

It's a question we hear all the time: "How much does a promotional video for our winery or brewery cost?"

It's a fair question, and the answer, like a good bottle of wine, is complex. The truth is, the cost of a video can vary dramatically based on factors like length, location, and post-production complexity.