Surface is Common. Roots are Rare.
Any camera can capture the view. We capture the provenance. We partner with the Pacific Northwest's leading brands to turn their deepest roots into definitive cinematic assets.
STRATEGIC NARRATIVE FOR LEGACY BRANDS
Beauty is the baseline. Performance is the objective. We engineer disciplined, strategic assets designed to solve specific commercial problems—defending margins, anchoring authority, and filtering for qualified leads. We serve two categories of partners with one mandate: transforming attention into revenue.
For Private Enterprise: Defend the Price Point
In a commoditized market, narrative is the only moat. We build cinematic assets designed to justify premium pricing, eliminate buyer hesitation, and filter for your ideal client.
For Tourism Partners: Maximize the Investment
We are specialists in BC tourism funding frameworks. Our projects are engineered to meet MRDT and Destination BC criteria from day one, ensuring your budget delivers maximum leverage.
The Challenge: To distill the raw, 'counter-current' soul of the Pacific Northwest into a digital format. The Backeddy isn't a polished hotel; it is an elemental experience. The goal was to bypass standard tourism tropes and create a narrative that doesn't just show the location, but translates the feeling of being there.
The Solution: We engineered 'Return To The Source,' a cinematic narrative built on a core human truth: you don't come to The Backeddy to escape the world; you come to belong to it.
The film relies on a precise sensory architecture, guiding the viewer from the cold, ancient authority of the coast into the communal warmth of the refuge. It is no longer just a promotional video; it is a psychological anchor for their ideal guest.
The Outcome: By moving beyond 'features and amenities' and focusing on identity and emotion, we established a permanent brand asset. This narrative positions The Backeddy not merely as a place to stay, but as a destination for reconnection—securing their authority in a crowded market.
PARTNERSHIP TIERS
Annual Content Retainer
Limited to three exclusive partners per year. We act as your dedicated internal production arm, delivering a continuous stream of strategic assets for sustained, year-round momentum. This is not a service; it is an integration.
Brand Campaigns
The definitive narrative anchor for your brand. We design comprehensive campaigns to launch a new season, secure a legacy, or dominate a specific booking window. From concept to deployment, this is the "Business Asset" that defines your year.
SPECIALIZED PRODUCTION
For targeted projects that require a specific, high-impact touch. From breathtaking drone cinematography to strategic photography, we deliver our signature cinematic quality on a flexible, project-by-project basis.
How we work
Phase 1: Pre-production
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Before we ever press record, we build a strategic foundation for your content. We start with a deep dive into your brand, defining your audience, and pinpointing the key emotional moments that will resonate. We then translate this into a clear narrative with a detailed story map and script, ensuring every shot serves a purpose. From there, we create a meticulous shot list and schedule, mapping out locations, interviews, and logistics so the entire shoot runs smoothly. Finally, our clear estimates and defined milestones ensure the project stays on track and within budget, with no surprises.
Phase 2: Production
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This is where your story takes center stage. We operate with a low-footprint, high-impact philosophy. Whether we are hanging out of a helicopter or moving through a busy dining room, our production footprint is designed to be invisible to your guests while capturing the texture of the experience with cinematic precision.
Phase 3: Post-production
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The final phase is where your story truly comes together. We begin with a meticulous editorial process, assembling a clear, emotionally resonant narrative that reflects your brand's voice and goals. We then polish the film with professional color grading and sound design, creating an immersive, cinematic experience that commands attention on any device. Your feedback is crucial, so we offer a clear revision process to ensure the final product is exactly what you envisioned. Finally, we deliver a customized asset kit, with every file optimized for your specific platforms, along with a post-project strategy session to help you roll out your new content with maximum impact.
Featured insight
STOP SELLING SCENERY. START SELLING NARRATIVE.
Thirty-two global winners just rewrote the playbook for destination marketing. We analyze the results to reveal why narrative-led cinema is now essential for driving ROI and building lasting brand affinity.
