Featured Project: How The Backeddy Resort & Marina Evolved Their Narrative with "Return To The Source"
In the world of destination marketing, the first campaign is often an introduction. It’s the handshake. But the second campaign? That is where the relationship deepens.
At Summit Cut Media, we believe the ultimate proof of Video ROI isn't just in the view count; it’s in the client’s decision to pick up the phone and say, "Let's do it again."
After the success of our first film, "A Kind Of Magic," our partnership with The Backeddy Resort & Marina on the Sunshine Coast reached a pivotal moment. We had captured the beauty of the location, but now the goal was to capture its soul.
Here is a look behind the scenes of our latest release, "Return To The Source," and the strategy behind evolving a resort’s visual brand.
The Challenge: Capturing the "Counter-Current" Soul
The Backeddy isn't your typical polished resort. It has a grit, a history, and a "counter-current" attitude that appeals to a very specific kind of traveler.
The challenge for this second film was to evolve the narrative beyond just "pretty scenery." The goal was to connect deeply with an audience seeking an authentic, unfiltered coastal experience. We needed to move past the visuals of the amenities and touch on the philosophy of the place.
The Solution: From Escaping to Belonging
We developed "Return To The Source," a cinematic narrative built on a core human truth: you don't come to The Backeddy to escape the world; you come to belong to it.
This strategic distinction defined our shot list and creative direction. We didn't want to show isolation; we wanted to show immersion.
The film acts as a guide, moving the viewer through a distinct emotional arc:
The Elemental: We start with the raw power of the coast—the mist, the tides, the wildlife. This grounds the viewer in the physical reality of the Sunshine Coast.
The Communal: We transition to the heart of the pub. We filmed the clinking glasses, the laughter, and the shared stories, highlighting the human connection that defines the resort.
The Embrace: We conclude with the warm embrace of the rustic cabins, leaving the viewer with a sense of peace and "home."
This isn't just a video; it is a powerful new asset designed to stop the scroll and make their ideal audience feel the truth of their brand.
The Outcome: The ROI of Trust
Our first film successfully captured their audience and driven tangible results. But "Return To The Source" represents something more significant: the power of a long-term creative partnership.
When a client trusts us to tell their story a second time, it allows us to take bigger creative risks and dig deeper into the brand's DNA. This film is the result of that trust — a deeper, more powerful cinematic narrative built to move their brand forward for the 2025 season.
Watch the Film Below
Project Credits:
Client: The Backeddy Resort & Marina
Production & Creative: Summit Cut Media
Location: Egmont, Sunshine Coast, BC
